Why use Sensodyne Rapid Relief? It's a fast way to relieve sensitivity pain, and help stop it coming back. With twice daily brushing, it builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevents staining.What is tooth sensitivity? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short, sharp pain.Sensodyne Rapid Relief is clinically proven for fast relief of sensitivity pain. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. Sensodyne Rapid Relief Whitening effectively removes stains to restore the natural whiteness of your teeth, with twice daily brushing.Dentists recommend the Sensodyne brand.Daily fast relief toothpaste Clinically proven relief and daily protection for sensitive teeth Beats Sensitivity pain fast Clinically proven relief in just 60 seconds Rapid relief and long lasting protection with twice daily use No1 dentist recommended brand for sensitive teeth1. No.1 dentist recommended brand for sensitive teeth. For Claim Verification please contact customer.relations@gsk.com2. Rapid relief and long-lasting protection with twice daily brushing3. Clinically proven relief4. Daily protection for sensitive teeth5. Contains fluoride