Invigorate your gums for firmly protected teeth, day after day.Colgate Gum Invigorate Revitalise clinically proven formula contains minerals and ginseng extract and reduces bacteria along the gum line to progressively strengthen gums and build resilience, with continued use twice a day.Strengthens gums, Builds resilience, Clinically proven formulaColgate Gum Invigorate Revitalise Toothpaste contains minerals and ginseng extract to help invigorate your gums for firmly protected teeth, day after day. The toothpaste has a clinically proven formula that reduces bacteria along the gum line to progressively strengthen gums and build resilience, when used twice a day.