LOreal Color Riche Lipstick Couture 467 Freedom (Purple)Introducing Color Riche by Balmain, L\'Oréal Paris\' 1st limited edition collection of tailor-made couture lipsticks. Edgy, matte shades encased within an exclusive pack, designed by Olivier Rousteing. Lip colours designed to embody 3 femininities: Safari, Rock & Couture. Shades for every woman, no matter her origin, no matter her tribe.The formula is infused with pure pigments and camelia oil, to give our richest colour and most moisturising matte finish.