LOreal Color Riche Pure Gold LipstickEach of the 5 Iconic Gold Obsession shades are wrapped in 24-Carat gold for a statement metallic look. In Nude, Pink, Red and Plum, there is a Gold Obsession shade for every occasion. Finally, the Pure Gold shade can be used alone for a statement metallic look, or as a topcoat for a more subtle metallic finish over your favourite shade.The richest colour and the richest care, in one lipstickEach Colour Riche lipstick shade is enriched with a combination of Omega-3 oils and Vitamin E which helps to protect your lips from drying