If you ever dreamed of starting your own business but don\'t know where to start, or have fears and barriers that are stopping you, then this course is a must-watch for you.  Let\'s face it, most businesses fail in the first year and it\'s clear that is because having a good business idea is not enough to be successful.So what else do you need and how on earth are you going to be confident enough to leave your current job and go it alone?  This course will take you through a step by step guide from having a business idea to researching your idea and potential market place.  We will work with you to understand where your product fits in the market and look at who your target customer is and best practice ideas for reaching them via your sales and marketing activities.  Finally, we will discuss how to keep and grow your customers.  By the end of the course, you will have the confidence to take the first steps and have a range of tools and templates to assist you in your journey.  This isn\'t a \'get rich quick\' video but a pragmatic, step by step guide providing you with video coaching sessions, tools, templates and articles to help you research, test and launch your business.Ian Laurie from Snow Digital Media commented: \"Rob has a no-nonsense practical approach that cuts through the hype of starting your own business and gives you the tools and templates to move forward with confidence and focus.\"Stop press: Now with new 29-page validation guide to ensure your business/product ideas are well researched before you start developing them