Designed to help you understand the role of networking in your marketing mix. The networking world has exploded in recent years with many national organisations springing up as well as a wealth of local business groups. Yet the idea of networking often leaves people cold, so how can we build our confidence so that we can be seen as an influencer and go on to build profitable customer relationships. This course provides you with a logical structure, guidelines, tips and practical exercises to help you develop and hone your skills.The second section considers how to determine the features, benefits and metrics that people want to know about your product or service, and how to wrap it all up into a Juicy Introduction that will leave others wanting to learn more. We aim to leave you neverstuck when it comes to introducing yourself for the first time, or getting to know people better leaving youwalking tall when attending groups for the first time.