Hello and welcome to this free course on Creating A Powerful Vision For Your Business.This course is a small but important part of a larger programme that we call Flight Academy How to Spread Your Wings and Escape the Owners Trap. It is aimed at helping business owners of small and medium sized businesses to scale and build valuable businesses giving them options in the future. This course is about core values and defining what you and your business really stand for.It is fundamental to gaining focus and ultimately control over your business and creating a successful business. It is the first step in creating a powerful vision for your business and the four tutorials in this course will enable you to complete your vision.As defined by Jim Collins, A powerful vision is made up of our core ideology and our envisioned future - representing what we fundamentally believe in and where we are headed. Core Ideology is the kind of forever stuff your culture, and Envisioned Future is your mid to long term aspiration.We are going to start with Core Values and then come to Core Purpose. Together these make up what your Core Ideology. We will then move onto looking at your mid to long term aspiration by crafting an \'Envisioned Future\' and teasing out a \'Stretch Goal\'.