Learn the core Google Ads strategies used at the largest global agencies. These are the foundations my teams have followed to win UK and European Search Awards.We\'re going to cut through the clutter and focus on what is really important. You have to understand the rules of the game so you can play to win. Without the right foundation all the bells and whistles don\'t matter. My aim is to provide you with a solid grounding in the core concepts of Google Ads.This course will provide foundational theory. The knowledge being shared here comes from over 10 years of working in PPC with clients like ASDA (Walmart) and Sky. \"Ashley has the desire to help others succeed, and this is why I highly recommend him as a mentor and coach. He made my time at iProspect an extremely positive experience\" ~ Amy Heden ~ Senior PPC Lead at Jet2\"Working with Ashley helped me progress from a PPC Executive to Senior Paid Media Executive. He uses his wealth of knowledge and experience to teach everything from the foundations of Paid Media to more in-depth strategy, in manageable and understandable sections.\" ~ Mathew Koroshko, Senior Paid Media Executive Branded 3\"Ashley\'s training gave me the hunger and drive to want to learn more. He taught me the importance of the fundamentals, whilst demonstrating how to create and execute award winning strategies. Without his Coaching throughout my career I would have been lost. His greatest asset is his ability to find the balance between the detail and the wider picture. This gave me focus and has stuck with me ever since.\" ~ Dan Roberts, Account Director iProspect & Founder of PPCHubBub