In this course you will learn the Foundations of Google Adwords, you will learn everything you need to know to pass the Google Adwords examination if you wish to go onto take this, and you will gain valuable search and PPC (pay per click) skills which will set you up for a successful career in search engine marketing, biddable media and PPC advertising.  I promise to deliver the following modules to help you on your road to success, I look forward to teaching you, I hope you enjoy the course content and good luck!The course content is robust and will include the following and more:An Introduction to Google AdvertisingIn this course you will cover an understanding of the key objectives and goals needed to start advertising on Google.You will learn about the 3 principles that Google is built aroundYou will understand what is meant by the term campaignYou will learn about the detail of each campaign type including search, display, video, shopping, app and specialized campaign typesYou will learn about the concept of SMART campaignsYou will learn about how campaign types determine where your adverts will appearMastering the Foundations of Google Adwords - Part 1Understand what a text advert isHow to drive traffic to a site, service or productSet up campaigns and marketing goalsUnderstand where text adverts will appear based on setting selectedHow to target campaigns by device, location and languageHow to determine a budget and bid strategyHow to create ad groups around themes and productsHow to build keywordsHow to create text ads using headline, URL and DescriptionHow to create dynamic search adsThe importance of ad extensions, start and end dates and ad schedulingThe theory on how adverts end up in front of a consumerMastering the Foundations of Google Adwords - Part 2How to prompt searchesTo understand the 5 match types and how to use theseTo apply the 5 match types to keywordsTo complete task challenges set to apply your search advertising knowledgeThe value of dynamic search advertsMastering the Foundations of Google Adwords - Part 3To define an ad auctionTo understand the second-price auction modelTo understand ad rank and ad positionTo describe the 5 factors that influence ad rank and ad positionThe 3 factors that influence quality scoreThe difference between average cost per click and actual cost per clickMastering the Foundations of Google Adwords - Part 4How to improve ad rankIncreased your knowledge of quality scoreWhere to find quality score in Google Ads InterfaceThe factors that impact quality scoreTactics which can be used to improve each of the quality score components (Expected CTR, Ad relevance and Landing Page Experience)Mastering the Foundations of Google Adwords - Part 51. What a text ad is2. Understand the 3 key components of a text ad3. Explore ways to improve text ads4. Learn best practice and produce excellent Google ads creative 5. Learn how to use responsive search advertising to optimize campaign performance6. Best practice ideas to create excellent ad creative7.The optimum use of ad extensions8.The fundamentals of responsive search adverts (RSA)9. The importance of ad extensions10. The three universal ad extensions every marketeer should use11. Identify and create each of the three universal ad extensionsMastering the Foundations of Google Adwords - Part 6Mastering the Foundations of Google Adwords - Part 7Mastering the Foundations of Google Adwords - Part 8Mastering the Foundations of Google Adwords - Part 9Mastering the Foundations of Google Adwords - Part 10