The Optix Digital Academy Course on User Personas is a mix of video content, real life examples and practical activities to help you put the theory into practice. By the end of the course, youll be able to identify who your ideal customer is and write this up into a persona, confidently talk about why personas should be the basis for all your marketing activity, easily use a variety of different customer insight tools and be able to clearly use personas in your role going forward. This course is for you if youre looking to understand your customer better and really target your marketing activity in an effective way to the right people. You might be a digital marketing executive or manager, you might have your own business and youre looking to undertake marketing activities yourself, or you might be in a role that sits alongside marketing and youd like to have a broad view of whats important to consider. The course is designed to be taken in your own time, in bite sized chunks, so you can dip in and out if you need to. Weve made sure that all our teaching is actionable and can apply to a variety of industries and businesses, so youll get maximum value from the course. If this sounds like the course for you, wed love you to join us! There are a wide range of topics available through the Optix Digital Academy and were always creating new ones behind the scenes Digital changes so often, we know its tough, so well do our best to take the hard graft off your plate. Thank you for your interest, and we look forward to welcoming you soon.Jack is the lead trainer on the Academy and has been working in Digital Marketing for a number of years now. He\'s got a team of experts behind him at Optix Solutions, with over 100 years of expertise combined. Weve been in the business for over 20 years, so it makes sense for us to share the knowledge weve learnt with you. We hope you enjoy the course.