> Designed to introduce you to the world of digital marketing, this course will help you immerse yourself into the digital world.> Well show you various digital tactics that can be used as part of an integrated marketing strategy. and Youll learn to understand the digital  landscape and how to navigate various marketing avenues.> This course will help you understand all areas of digital marketing including SEM, SEO & PPC, Display, Website Optimisation & Marketing for Mobile, Social Media Marketing (with Primary emphasis on Facebook & LinkedIn), Content Marketing and How to Create Engaging Content, Email Marketing and Retargeting, Digital Strategy and Planning, and Web Analytics and Attribution.> By the end of this course youll have a full understanding of digital marketing and feel confident in carrying out marketing best practices. It will also provide you with a kickstart into digital marketing for businesses.