MODEL | OLED55A16LA   LG SELF-LIT OLED technology LG self-lit OLED is the pinnacle of technology in TV. All of the screen\'s pixels are self-lit allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details, creating a vivid viewing experience. All in 4K Ultra HD definition.  α7 Gen4 AI processor 4K / 50 Hz refresh rate LG OLED A1 features the new α7 Gen4 AI processor 4K, the brain of the TV, that intuitively ensures stunning picture and sound quality.  Vivid Cinema experience  LG OLED A1 provides a vivid at-home cinema experience thanks to sharp pictures and perfect black levels which help deliver the director’s intent. Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre, and streaming has never been easier: get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney and more on LG’s webOS smart platform and through voice command. Vivid Gaming experience  LG OLED A1 let’s you build your competitive gaming edge with an incredible 1ms response time. The A1 is play-ready for all new generation consoles, and comes loaded with integrated features such as Game Optimizer, ALLM, eARC and HGiG with easy access to Twitch on LG’s webOS smart platform.  Vivid sport experience  LG OLED A1 offers sporting action at its best with uncompromised picture quality at any viewing angle. Feel the passion with vivid picture quality and immersive sound. Cutting-edge design  Enviable technology housed in an extremely thin and light design enables the LG A1 TV to merge seamlessly and elegantly into your home.  Eye comfort display  OLED technology provides a safer and more comfortable viewing experience thanks to it’s flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions. Intuitive & smart user interface  LG OLED A1 features webOS, LG\'s smart platform which hosts a huge variety of the best streaming services while making browsing and searching for what to watch completely hassle-free, even through voice control. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG A1 to control your smart home with in-built Google Assistant and Alexa. Sustainability  LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power, less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.