MODEL | OLED77B16LA   LIGHT UP YOUR WORLD with SELF-LIT PiXELS LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. SELF-LIT PiXELS. 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That\'s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other. OLED Design. Slim design for more stylish space LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it. OLED Cinema. Sharp picture for more immersive movie. LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended. OLED Gaming. Swift response for faster gaming LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. Awe-inspiring drama to every genre Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. Brains that will blow your mind. At the core of LG OLED TV B1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. Think you know smart? Think again. LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.