MODEL | OLED77G16LA   LIGHT UP YOUR WORLD - SELF-LIT PiXELS HAVE EVOLVED. LG OLED is the pinnacle of TV experience. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. Our best - OLED ever. LG OLED evo sets a new standard. The next-gen OLED panel has been redesigned to include an extra layer and a stronger emissive material. These optimise the structure of the panel, refining the wavelengths of light and increasing efficiency.The result is a brighter and sharper image for true brilliance in clarity of content and the ultimate viewing experience. SELF-LIT PiXELS - 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That\'s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other. Built in flush fit wall-mount LG OLED G1’s class-leading gallery design offers an ultra slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. OLED Gaming. Swift response for faster gaming LG OLED G1 ignites the full potential of next generation consoles. Feel every detail in stunning pixel-perfect 4K resolution enhanced by Dolby Vision and Dolby Atmos , and boost your competitive edge with an incredible 1ms response time. The G1 comes loaded with professional-grade fully integrated features such as HDMI 2.1, G-Sync, VRR, HFR (4K/120p), Game Optimiser, ALLM, eARC and HGiG and easy access to Twitch on LG’s webOS smart platform. Brains that will blow your mind. At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience. Think you know smart? Think again. LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.