MODEL | OLED77Z19LA   LIGHT UP YOUR WORLD with SELF-LIT PiXELS LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. Not all 8K is created equal. 100 million self-lit sub pixels make LG OLED TV the only way to see real 8K. Each pixel can be controlled individually to display unprecedented levels of depth and detail with infinite contrast and perfect blacks. LG OLED TVs set the standard for real 8K — LED TVs that claim to be 8K just can\'t quite reach this level of realism. SELF-LIT PiXELS. 100 million reasons to love OLED. When it comes to picture quality, OLED beats LED hands down. That\'s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other. OLED Cinema. Sharp picture for more immersive movie.  LG OLED Z1 delivers the final word in home cinema perfection. With up to 8K resolution creating razor sharp pictures, rich, crystal-clear sound and infinite perfect black levels, you will experience total immersion in the cinematic world. OLED Gaming. Swift response for faster gaming  LG OLED Z1 offers premium gaming power to unleash the full potential of next generation consoles with visual fidelity at up to 8K resolution. Absorb every pixel and feel every sound enhanced by Dolby Vision and Dolby Atmos, and super- charge your competitive edge with an incredible 1ms response time. The Z1 comes loaded with professional-grade integrated features such as HDMI 2.1, G-Sync, VRR, HFR, Game optimiser, ALLM, eARC and HGiG and easy access to Twitch on LG’s webOS smart platform.  Brains that will blow your mind. LG OLED Z1 features the new α9 Gen4 AI 8K processor, the brain of the TV. This advanced processor intuitively ensures premium picture and sound quality and delivers image and audio enhancement up to a mesmerizing 8K resolution through intelligent upscaling.