MODEL | UE50AU9000KXXU Take your entertainment to the next level with crystal clear colour and a true- to-life picture. Samsung\'s black Crystal UHD AU9000 4K TV ramps up the motion and keeps up with all the action.   Dynamic Crystal Colour Bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, true-to-life colour. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional UHD TVs. It\'s the way to go for picture-perfect viewing. AirSlim Experience minimalistic style with a stunningly thin TV design that blends beautifully with your home. With a stunning clean back and no messy cables, it’s been crafted to look perfect from any angle. Motion Xcelerator Turbo Ramp up the motion and tip the odds in your favour with Samsung’s unique dynamic refresh technology. Motion Xcelerator Turbo is able to double the refresh speed and deliver 120Hz gaming-monitor performance on your TV. So you can rely on the TV to keep up with your quick reflexes. It also reduces motion blur and halo effects, so you can score big with smooth gameplay. Object Tracking Sound LITE Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV\'s bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without the need for extra speakers. Crystal Processor 4K Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.   HDR powered by HDR10+ Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.   Smart TV powered by Tizen With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and customisable Smart Hub platform and spend less time searching, and more time watching what you love, with tailored recommendations.   Adaptive Sound Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.   Boundless Screen A near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.