MODEL | UE55AU7100KXXU   Experience all your must-see entertainment in striking Ultra HD picture quality with Samsung\'s AU7100 4K smart TV   Crystal Processor 4K Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.   HDR powered by HDR10+ Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.   Smart TV powered by Tizen With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use and customisable Smart Hub platform and spend less time searching, and more time watching what you love, with tailored recommendations.   Adaptive Sound Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.   Boundless Screen A near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.