MODEL | KD43X89JU   Over a billion colours in a beautiful flush design Take colour to the next level on a 4K1 HDR TV that can reproduce the subtle differences of shade and hue. Real-world colours and 4K/120fps compatibility give you a smoother, clearer, more lifelike entertainment experience.  Breathtaking colours make everything so real Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real. Motionflow™ XR1000 Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look. Sound optimisation for your room Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more Flexible premium stand, designed for any TV positioning A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves Google TV Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple AirPlay / Apple HomeKit With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® and Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.