MODEL | TX-50JX850B   Step-up LED picture performance for gamers, sports and streaming fans The elegant JX850 Series LED TV has an HDR Bright Panel Plus screen, ideal for any room. Our HCX AI Processor automatically adjusts the picture to suit the needs of fast-moving sport, video games, or the latest high-end drama series. See it all. Feel it all. Fast action, served with extraordinary clarity. Sport and video games demand exceptional performance, and our higher end 4K LED TVs have been upgraded this season. Designed for the fastest on-screen action, serving the excitement straight to your living room – with superb colour and in pin-sharp clarity. Add impressive sound, that brings the action to you, your family, and friends. A winning performance – every time. Spectacular sporting picture performance HCX AI Processor - The new processor inside this model delivers accurate colour, contrast, and pin-sharp clarity – well suited to fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you. Impressive sound, that brings the stadium to you Dolby Atmos® - A great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium. Intuitive voice control enables seamless control experience Alexa built-in is supported on selected models of 2021 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote.