MODEL | TX-55JX940B   Bring sport and gaming home for total entertainment JX940 Series premium 4K LED TV gives a winning performance, thanks to our latest HCX Pro AI Processor. Smooth fast motion, wide colour palette, incredible brightness and contrast all make it a real contender. Ideal for sport and gaming. See it all. Feel it all. Fast action, served with extraordinary clarity. Sport and video games demand exceptional performance, and our higher end 4K LED TVs have been upgraded this season. Designed for the fastest on-screen action, serving the excitement straight to your living room – with superb colour and in pin-sharp clarity. Add impressive sound, that brings the action to you, your family, and friends. A winning performance – every time. Truly accurate colour, that captures the moment HDR Cinema Display Pro - A high performance HDR Cinema Display Pro screen ensures a wider range of colour, high contrast and smooth motion performance – ideal for sport and gaming. High-quality LED backlighting ensures consistent brightness over the whole screen. Fast moving action controlled, intelligently HCX Pro AI Processor - The new processor inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you. Impressive sound, that brings the stadium to you Dolby Atmos® - A great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium. Smooth action gaming on the big LED screen AMD Freesync Premium - Our JX940 Series LED TVs are AMD Freesync Premium certified. They’re designed to get the best gaming experience from the newest and most exciting games devices. Enjoy a smooth 4K picture on the large colourful screen and escape into the game world.