Gently cleanse hair without stripping its colour with Pureology Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy. Surfactants are an essential part of a shampoo s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Pureology Hydrate Shampoo is formulated with Zero Sulfate, a mild cleansing system that won t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention. Benefits: Concentrated moisturizing shampoo Gently cleanses with rich lather Infuses hair with essential hydration Sulfate free Contains natural extracts Does not strip colour 100% vegan Made with 95% Post Consumer Recycled (PCR) packaging Directions: Apply a quarter/ten-pence sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition. Ingredients: Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Sodium Isethionate, Coconut Acid, Parfum / Fragrance, Ppg-5-ceteth-20, Divinyldimethicone/dimethicone Copolymer, Polyquaternium-7, Sodium Chloride, Amodimethicone, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Linalool, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Glycerin, Limonene, Trideceth-12, Geraniol, Benzyl Alcohol, Sodium Benzoate, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Sodium Acetate, Salicylic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Isopropyl Alcohol, Ci 60730 / Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Citric Acid, Benzophenone-4, Potassium Sorbate, Disodium Edta, Heli.