The Thank You Economy by Gary Vaynerchuk
The Thank You Economy : Hardback : HarperCollins Publishers Inc : 9780061914188 : 0061914185 : 24 Jun 2011 : Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets.
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