The elegant JX850 Series LED TV has an HDR Bright Panel Plus screen, ideal for any room. Our HCX AI Processor automatically adjusts the picture to suit the needs of fast-moving sport, video games, or the latest high-end drama series. 4K LED TV with the power to bring the stadium to you. Sport demands outstanding performance and winning teams. Get the best seats in the stadium, look the players in the eye and see their every move clearly – so you never miss a thing. Add impressive sound – that brings the stadium to your home. Team-up with our large-screen 4K LED TVs – to share those epic sporting moments with your family and friends. 4K LED Smart TVs with HDR Bright Panel Plus screens are ideal for rooms with lots of natural light. Producing crisp colourful images and spectacular contrast - even on the brightest of days. Why wait until the evening to start streaming that series? HCX AI Processor - The new processor inside this model delivers accurate colour, contrast, and pin-sharp clarity – well suited to fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you. Dolby Atmos® - A great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium. Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format. Intuitive Smart TV - my Home Screen 6.0 - Access popular settings with a single button press. Pin favourites, like video streaming apps, to your Home Screen to see only what you use. Your life in harmony with your television - my Scenery - Our new premium TVs can elevate your mood even when not actively watching. With my Scenery you can choose a selection of restful image and videos, or set your own, to reflect your mood or time of day. Perfect for mindfulness sessions or preparing for bed. Use your voice to jump to shows, control devices, and more - just ask Google. *Google, Google Play, Android TV, Chromecast built-in and other marks are trademarks of Google LLC. Google Assistant is not available in certain languages and countries. Requires internet connection. Subscriptions for service may be required. Alexa built-in is supported on selected models of 2021 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote. *Amazon, Alexa is not available in certain languages and countries. Requires internet connection. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.