LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD. Bring the cinema home. FILMMAKER MODE™, Dolby Vision IQ & Dolby Atmos, and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. Jump into the action. Game Optimiser, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive. Feel like you\'re in the stadium. Bluetooth Surround Ready makes you experience the game as though you\'re right on the sidelines. And with Sports Alert you\'ll always know when your favourite teams are playing. At the core of LG UHD TVs is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. More like a magic wand. - The redesigned Magic Remote has an ergonomic design that\'s easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.