Perfect for coloured hair, Moroccanoil Moisture Repair Shampoo helps to strengthen hair that has been weakened by dyes, chemical processing and heat styling. It gently cleanses away the daily build-up of excess oil and other impurities, whilst restoring elasticity and manageability. Rich in nourishing ingredients such as argan oil, keratin and fatty acids, the sulphate-free formula coats each strand to improve your hair\'s health. It won\'t strip away colour either, so your hair stays looking vibrant. Directions Of Use: Apply to wet hair and gently massage throughout hair and scalp Rinse well and repeat as needed Follow with Moisture Repair Conditioner Key Ingredients: Argan Oil: Moroccanoil\'s signature ingredient. Only found growing in Southwest Morocco, this powerful antioxidant and UV protector is rich in vitamins that help to strengthen the hair and increase its elasticity. Keratin: This natural protein helps to restore, rebuild and rejuvenate hair. Fatty Acids: Help to improve hair\'s elasticity whilst controlling hydration levels.