What is Lansinoh HPA Lanolin? Lansinoh HPA® Lanolin is the safest, purest nipple cream and completely hypoallergenic. It has been specially developed to help soothe and protect sore, cracked nipples in breastfeeding mothers. 100% Lansinoh HPA® Lanolin - the world\'s purest Lanolin Nipple Cream.  Composed of an ultra-purified grade of lanolin, the cream is ethically sourced and 100% natural without any preservatives or additives. HPA Lanolin is naturally hypoallergenic and approved by the British Allergy Foundation, which means it’s safe not only for mothers but also for babies as you can breastfeed your little one without removing the cream. How to use Lansinoh HPA Lanolin  Apply a pea- sized amount of HPA® Lanolin nipple cream after every feed to ensure your nipples are protected and healing in between feeds.  When applied on sore cracked nipples, it will provide them with a perfect moist wound- healing environment. When cracked tissue is re-hydrated, it will heal without the formation of a scab or crust.