Distance You Can Feel How many distance irons can say they have their own sound engineer? With an improved Speed Bridge and ECHO Damping System for better sound and feel, we went further than we thought possible to bring you a distance iron that feels better than anyone thought possible. Bridging Performance Explosive distance, enhanced feel and a sweet sound…What more could you ask for? A more refined Speed Bridge™ puts SIM Max a step above its predecessor. Good Vibrations The ECHO® Damping System expands across the entire face from heel to toe, giving you better feel at impact without sacrificing performance. Each Iron Uniquely Designed for Accuracy We engineered Progressive Inverted Cone Technology to optimize accuracy with each iron in the set. Thin to Win With a 17% thinner face than the previous class, SIM Max gives you ball speed and forgiveness. Proven Distance & Power The Thru-Slot Speed Pocket™ completely disconnects the lower portion of the face from the sole of the iron and allows for a free-floating face. When combined with Speed Bridge™, the face maintains stability while delivering maximum ball speed. Shape in Motion We pride ourselves on pushing the boundaries of golf club design so that you may find greater joy in the game and better on-course performance. After all, we’re golfers just like you. Speed Bridge™ Revolutionary Speed Bridge technology strategically supports the topline of the iron to unlock explosive distance and forgiveness with improved sound and feel. ECHO® Damping System Designed with energy channeling geometry to quickly eliminate harsh vibrations at impact delivering forged-like feel without sacrificing face flexibility. Speed Pocket™ Patented TaylorMade technology engineered to maximize face flexibility for increased ball speed and forgiveness on low face strikes. Ultra-Thin Face Ultra-thin 1.5mm face design with Progressive Inverted Cone Technology delivers extreme ball speed across the face with an enhanced sweet spot designed to promote a straighter ball flight. Progressive Inverted Cone Technology Engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons and counteract the common right miss. Forgiving Shape Design The head is shaped to deliver an unmatched combination of distance, forgiveness, and playability. Designed with a large face area to increase stability and wide sole geometry for forgiving turf interaction. Low Center of Gravity A wide sole geometry, lightweight fluted hosel, 360° undercut and ultra-thin face shift mass from high in the clubh