Make your smoky eye last all night with theBalm Priming is Everything in Black. This innovative black primer is designed to intensify your eyeshadows to create a vibrant finish. The primer helps to extend the wear of your eyeshadows help prevent fading and creasing, keeping your smoky eye looking deep and dark. The black primer helps to reduce the stages in your makeup routine, cutting out the need for primer and then black eyeshadow. Steal the show with a bold smoky eye.