As the flagship brand for Bridgestone's environmentally friendly range, ECOPIA combines outstanding stability and response with extremely low rolling resistance, superb fuel economy and reduced CO2 emissions. ECOPIA lets you tread lightly but surely, achieving a perfect synergy between superior safety and environmental performance. Features Advanced ECOPIA compound resulting in reduced rolling resistance New rib-linked blocks giving a more even pressure distribution for higher braking response Optimised 3D tread block shapes reduce contact noise for a quieter and more economical journey