Weleda Pomegranate Firming Serum gives mature skin an intensive treatment with immediate and long term benefits. The skin receives intensive hydration, making it feel soft and smooth all day/night. Ingredients include: millet extract and pomegranate juice to help stimulate the skin\'s cell renewal, improving and balancing the surface of the skin. Gives mature skin an intensive treatment with immediate and long term benefits. The skin receives intensive hydration, making it feel soft and smooth all day/night. Reduces wrinkles and tautens Instant intensive moisturising action Improves elasticity and resilience Dermatological tests shown that after 28 days of use depth of wrinkles reduced by 29%* and skin moisture levels increased by 39%**. Suitable for vegans. The Weleda Pomegranate Firming Face Serum is a part of the Weleda Pomegranate range, a popular fragrance that is dermatologically tested to show that the formulation of this range reduces the depth of wrinkles by 23% after 28 days of use. Explore our full Weleda range of natural skin care and hair care listed on Big Green Smile. *Measurement of depth of wrinkles with PRIMOS, test with 20 subjects between 41 - 65 years of age, application of the product twice daily for 28 days. **Measurement of skin moisture with a corneometer, test with 23 subjects between 41 - 70 years of age, 30 minutes after application.