JASON has developed this 70% Certified Organic Vitamin E Crème (25,000 I.U.) as a potent anti-oxidant perfect for mature and dehydrated skin. Formulated with Wheat Germ, and Avocado Oil, Aloe Vera Geland Vitamins A,C, and 25,000 I.U.of Vitamin E, this luxury crème helps minimize fine lines, improves skin tone, texture and elasticity. Fragrance free Paraben free Perfect for mature or dehydrated skin Do you know what IU means?IU stands for International Unit and is a measure that is used in pharmacy and for the use of measurement of vitamins. The precise definition of a IU differs from one substance to another but in the case of Jason Natural Vitamin E moisturiser 1 IU is the biological equivalent of about 0.667mg. Jason Vitamin E Moisturising Crème is part of the ­­range of Jason Natural face cream products. Choose from renewing and revitalising vitamin E creams or soothing aloe vera face cream that will leave your skin looking and feeling its best with natural ingredients. Explore the full range of Jason Natural products, including Jason C-Effects skin care and natural body lotion, available from Big Green Smile.