XP100 Intense Radiance Permanent Hair Colour cream promises an innovative and salon quality colouring that leaves hair nourished and shining. With over 70 fashionable shades to choose from, they all contain exceptionally fast acting pigments that provide 100% coverage, including on grey and white hair. This new formula is also designed to create a comforting and refreshing experience thanks to its potent herbs. These include Lavender, Mint, Nettle, Thyme, Heichrysum, Eucalyptus, Artemisia and Fennel. However, the key ingredient is a soothing rosemary oil due to its antioxidant properties that stimulate & condition hair during colouring & boosts its shine. Whether it\'s a copper, violet or chocolate shade, XP100 promises a sturdy yet soothing colour that will make anyone stand out. Development time lasts 30-40 minutes depending on the treatment and thickness, length & quality of hair. Key benefits: ul.kit li {list-style-type: disc; margin-left: 15px;} Permanent colour available in over 70 shades Fast-acting pigments provide 100% coverage Infused with 9 essential herbs to preserve hair\'s beauty and strength • Rosemary oil stimulate cuticles & provide optimum coverage, shine and condition Develops within 30-40 minutes