If you\'re in the market for a high performing boot that combines all-terrain versatility with class-leading comfort and fit, at a price that won\'t break the bank, then the Ruler should be firmly on your radar. This iconic boot has firmly established itself not only as of the no1 selling boot in its category but also the no1 selling snowboard boot overall. Its perfect balance of performance, versatility and day-long riding comfort, ensures it’s the perfect boot for anyone who wants to go snowboarding and not have to worry about what or where they ride. Built around a versatile and responsive upper it utilises the innovative Dual Zone Speed Lace, this super-fast closure allows you to independently tighten the upper and lower sections of the boot to obtain the perfect fit. Working in harmony with the Imprint 2 heat mouldable liner ensures that not only does the Ruler ride great, but it also fits great. Add to this the EST Optimised Midsole with B3 Gel Cushioning and you get a boot that delivers outstanding board feel and control whilst absorbing even the hardest impacts.Speed Zone LaceNew England RopesImprint 2 LinerVelcro closure3M Thinsulate InsulationMan FurLock-Up CuffEST Recycled Rubber OutsoleIntegrated LacingSleeping Bag Reflective Foil1:1 Medium Flex PowerUp TongueGripLite BackstayStiffness Rating: 6/10Fit Profile: Probably the most balanced overall fit, with a mid-width forefoot and mid-width heel it covers a multitude of foot shapes. Good heel hold for most feet but narrow ankles might struggle to feel locked in. Has what you would describe as a deep instep but still gives a more relaxed rider-friendly overall fit.Ruler Specification:Speed Zone® Lacing System with New England Rope ClosureSpeed Zone lacing system features lightning fast lacing control while allowing you to customize the tension of upper and lower zones in seconds, New England Ropes use American-made fibers and are virtually indestructible, won\'t kink, and are easy to re-laceImprint™ 2 Liner with 3M™ Thinsulate™ Insulation, Lock-Up Cuff, Hook and Loop ClosureLock-Up cuff super low-profile inner cuff laces across the forefoot and ankle for maximum heel hold and easy entry and exit, Man fur is soft and fuzzy, providing a warm and comfortable entrance into the boot, Imprint 2 heat-moldable liner features 3M™ Thinsulate™ insulation for low-bulk warmth and an inner lace lock with a hook-and-loop closure for a snug fit.EST® Optimised Midsole with Recycled Rubber EST® optimized midsole lowers your center of gravity and improves board feel without sacrificing comfort, Shrinkage footbed reduction technology reduces the boot\'s overall footprint, minimizing toe drag.B3 Gel CushioningB3 gel cushioning provides maximum damping, doesn\'t harden in cold temperatures, and withstands repeated impact without breaking down, Sleeping bag reflective foil underfoot reflects heat back to the foot, improving both warmth and comfort in cold conditions.1:1 Medium Flex PowerUP Tongue This dual density tongue construction has been designed to enhance rebound when flexing into the boot. This helps create a livelier and more responsive boot whilst also reducing material breakdown and the boot becoming too soft.