
Simplexity: The Simple Rules of a Complex World
Why does kicking the TV work? What can the US military learn from the lowly bacterium? Why are the instruction manuals for cell phones incomprehensible? How does a spark of a single virus trigger an epidemic that claims millions? In recent years, cutting-edge studies in fields such as economics, genetics, stock-market analysis and child development have hit on a startling new theory - `simplexity`. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. You`ll never unknowingly whack the TV again and you`ll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure.From the micro to the macro, Simplexity is a startling reassessment of the building blocks of life and how they affect us all.
£8.99
Similar Deals

Craft Brew: 50 Homebrew Recipes from the World`s Best Craft ...
£14.99
From Stanfords

The Phaidon Atlas of 21ST Century World Architecture, Travel ed.
£14.95
From Stanfords

Billy Bonkers and the Wacky World Cup!
£4.99
From Stanfords

The Health Gap: The Challenge of an Unequal World
£10.99
From Stanfords

A Force for Good: The Dalai Lama`s Vision for ...
£9.99
From Stanfords

First Flight Around the World: The Adventures of the American ...
£13.99
From Stanfords

To Reach the Clouds: The Walk Film Tie in
£8.99
From Stanfords

Crusoe`s Island: A Rich and Curious History of Pirates, ...
£8.99
From Stanfords