This multi-award-winning balm is a true styling multi-tasker. The leave-in formula works as a primer for your hair, helping to maximise the efficacy of all your other products for a glossy, healthy finish. After application hair feels more moisturised and looks shinier. It also provides up to 72 hours of frizz and humidity control. nAbout Percy & Reed - Made in the UK and founded by leading London stylists, Paul Percival and Adam Reed, Percy & Reed products deliver salon-quality results at home. The high-quality, multi-tasking products are designed to make hair styling effortless.