Features Enjoy More With A Cello TV This range combine Freeview T2 HD channels with your favourite online streaming and catch up content like no other piece of technology on the market. Cello have developed this outstanding model to make it even easier for you to get set up and laid back with all your favourites. Never miss a show again with preloaded catch up apps and binge watch all the trending programmes with your online streaming apps right there at your fingertips. Pre-loaded With All Your Favourite Apps This TV comes packed full of streaming and catch up platforms ready for you as soon as you take it out the box. This allows you to easily set everything up and start relaxing into your very own world of TV entertainment. Incredible 4K Ultra HD Quality The 4K Ultra HD widescreen LED TV ensures the best viewing quality with a resolution of 3840 x 2160. 16. 7 million display colours and a contrast ratio of 5000: 1 give you the best colour payoff from the whitest whites to the darkest blacks. This ensures the most impressive and enhanced viewing pleasure. Proudly Made in Britain - the only LED TV Brand Manufacturing in the UK All Cello LED TVs are manufactured in the UK. This means you can benefit from a TV system designed for the specific needs of UK customers. We will support UK content and delivery like no other TV brand currently available. In addition, our UK based after sales support is here to ensure you get the very best support as well as complete peace of mind. A Smart TV Like Never Before This TV combines terrestrial channels with online streaming content unlike any other Smart TV on the market and comes preloaded with popular catch up and streaming apps. Watch Digital Channels in Hi-Definition with DVB-T2 This TV comes with Freeview T2 HD channels. DVB-T2 is an abbreviation for Digital Video Broadcasting - Second Generation Terrestrial. Its higher bit rate makes it suitable for carrying HDTV over terrestrial channels. Add External Storage with the USB Co