Joules Cambridge Floral A5 Flexi Journal Add a splash of floral and colour to your desk with this stunning A5 journal from the stationery collection by Joules. This notebook is a fabulous way to keep all your memos, ideas and aspirations in one place. This gorgeous journal features the Cambridge Floral design of blousy blooms in pinks, mustard and creams, all set upon a contrasting, deep magenta background. The Joules logo features white text in a teal rectangle and is offset at the top of this notebook. The pad features a board-back cover with a soft navy spine and is held closed with a matching navy elastic strap. Inside the flexi journal is a navy inlay page along with 160 ruled pages, allowing you plenty of space to write down anything you might want to remember. This stylish and sophisticated notebook is an elegant gift for a friend or relative, perfect for a birthday, special occasion or as a way to say thank you. You could even treat yourself. Joules Tom Joule established the brand back in 1989 when he was selling clothing on a stand at a country show in Leicestershire. Seeing that his customers like practical and functional clothing but lacking the edge of the colourful styles seen in towns, there was a need for something which brought the balance of style and practicality together. They set about reinventing traditional British clothing, adding elements of surprise such as purposefully mismatched buttons, colour hiding beneath a collar or a printed lining. In 2001, the outbreak of Foot and Mouth disease forced the rural shows to be cancelled which left Tom with nowhere to sell his clothes. Compelled to adapt, Tom began to sell to shops, growing his brand to the one that we know and love today. The stylish prints are hand drawn and hand painted in house, inspired by nature from flora and fauna found across Britain creating a timeless style with a contemporary twist. The designs used in the clothing have since been transferred to the likes of stationery, homeware, and accessories.