Key Selling Points . LG NanoCell technology for pure colors in 4K Ultra HDFast Quad Core Processor 4K and; local dimming for bolder contrastHDR for impressive cinema sport and gamingAI optimised sound for a truly immersive atmosphereVoice activated - Google Assistant and; Alexa built-in.Smart TV powered by WebOS - Freeview Play Netflix Disney+ and more . Product Features . One-in-a-million picturePure Colors are stunning in NanoCell TV\'s Real 4K. With around 8 million pixels real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses international standards. Every color crystal clearLG NanoCell TV utilizes nanoparticles the own distinctive Nano technology to filter and refine color removing impurities from RGB wavelengths. This means that only pure accurate colors will be displayed on screen. The result is a more vibrant more realistic picture that will bring your content to life. TV with more than one artistic sideLG NanoCell TV is designed with home aesthetics in mind. With a sleek minimalistic design it hangs tight to your wall like a work of art adding a touch of beauty while maximizing your space.Designed to stand out Picturesque works of art aren\'t just for walls anymore. The Gallery Stand gives you the freedom to place your TV out in the open and turn your home into a gallery. Performance worthy of the big screenPure Colors and a host of the latest display technologies bring the movie theater into your home with LG NanoCell TV. The enhanced HDR Dolby\'s upgraded technologies and a cinematic mode that\'s fresh out of the studio deliver a truly cinematic experience. Home to all your favoritesAccess the Netflix Disney+ Apple TV app and Amazon prime video. Choose From the latest movies TV shows documentaries and live sports and find them all in one place.The director\'s vision brought to life FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios colors and frame rates. This accurately delivers the director\'s original vision so you experience the film the way they intended. Get the full range of enjoymentLG\'s own dynamic range technology HDR 10 Pro adjusts brightness to enhance color reveal every tiny detail and bring lifelike clarity to every image - it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end. NanoCell GamingFrom the darkest caves to the brightest new worlds LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Match winning performanceLG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home while Sports Alerts keep you up-to-date with all the latest news from your favorite teams. A clear home advantageEasily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic bringing the big-game atmosphere to your living room.Enhance everything you see and hear The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when where and how to improve sound creating virtual surround sound for a more immersive and cinematic experience. See it all in 4KLG NanoCell TV transforms 2K content into the most lifelike 4K picture by enhancing detail definition and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.A bright idea for better TV A light sensor measures the surrounding ambient lig