Key Selling Points LG NanoCell technology for pure colors in 4K Ultra HDIntuitive α7 Gen4 AI processor 4K for stunning picture and; soundHDR HFR VRR for incredible cinema sport and gamingDolby Atmos and; Dolby Vision IQ for highly immersive entertainmentOptimal viewing experience from wide angles . Product Features 8 million pixels - one-in-a-million picturePure colors are stunning in NanoCell TV\'s Real 4K. With around 8 million pixels real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses your expectations. Every color crystal clearLG NanoCell TV utilizes nanoparticles own distinctive Nano technology to filter and refine color removing impurities from RGB wavelengths. This means that only pure accurate colors will be displayed on screen. The result is a more vibrant more realistic picture that will bring your content to life. Wide viewing angleLG NanoCell\'s class-leading screen technology allows for optimal viewing at wide angles so you\'ll get an incredible viewing experience wherever you sit.TV with more than one artistic side.. LG NanoCell TV is designed with home aesthetics in mind. With a sleek minimalistic design it hangs tight to your wall like a work of art adding a touch of beauty while maximizing your space. Gallery StandPicturesque works of art aren\'t just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery.Nano Cinema - performance worthy of the big screen.. Pure colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. The enhanced HDR Dolby\'s upgraded technologies and a cinematic mode that\'s fresh out of the studio deliver a truly cinematic experience. Home to all your favoritesStreaming has never been easier. Get all your must-have apps like Freeview Play NOW TV Netflix Prime Video Disney+ and more on LG\'s webOS smart platform. Dolby Vision IQ and; Dolby AtmosDolby Vision IQ intelligently optimizes picture settings based on content genre and ambient surroundings while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results. FILMMAKER MODEFILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios colors and frame rates. This accurately delivers the director\'s original vision so you experience the film the way they intended. HDR 10 ProLG\'s own dynamic range technology HDR 10 Pro adjusts brightness to enhance color reveal every tiny detail and bring lifelike clarity to every image - it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end. Nano GamingFrom the darkest caves to the brightest new worlds LG NanoCell TV brings your game to life with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Game OptimizerGame Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you\'re playing. Xbox PartnershipFreedom to play. LG\'s partnership with Xbox ensures you\'re ready for next-gen gaming. Get the most out of your Xbox thanks to stunning picture quality and ultra-fast response times. AMD FreeSync PremiumPlay to a higher standard. LG NanoCell TV supports AMD FreeSync Premium to deliver variable refresh rates during gameplay. This significantly reduces stuttering and tearing for clearer and smoother gameplay. 4K HFR VRR ALLM eARCGet an edge over opponents