LG C1 Series OLED TV Features LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way. The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology LG OLED TVs are capable of extreme realism and unique designs. LG OLED TV\'s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home enabling the brilliance of OLED wherever you want it.LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures crystal-clear sound and perfect black levels deliver movies as the director intended. LG OLED TV is designed for next generation consoles boosting your competitive edge with swift response the latest gaming features and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup. LG OLED delivers you the realism and intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus. Key Product Info . LG 4K Self-lit OLED for infinite contrast and; 100% color fidelityAdvanced a9 Gen4 AI processor 4K for ultimate picture and; soundExceptional cinema and; sport with Dolby Vision IQ and Dolby AtmosSmart TV powered by webOS - Netflix BBC iPlayer NOW TV and morePowerful gaming with HDMI 2.1 VRR HFR Game OptimizerLow blue light and; flicker free for less eye fatigue and safer viewing   LG OLED for Gaming .   LG OLED for Movies .   LG OLED for Sport .   Stand-out Features . Self-lit pixels When it comes to picture quality OLED easily outperforms LED. This is due to OLED\'s millions of self-lit pixels which allow for infinite contrast 100 percent colour integrity and pixel-perfect details. As a result you\'ll have a watching experience unlike any other. Infinite contrast Simply put OLED is made up of millions of self-lit pixels that can be turned on and off to provide perfect black and infinite contrast. This black is superior to both mini-LED and LED televisions. So no matter how many backlights they have LED TVs will always be in the shadow of OLED. 100% color fidelity LG OLED displays have been certified as having 100 percent colour fidelity by renowned global testing organisation Intertek. This means that the colours you see on the screen are very near to the original image\'s hues. As a result everything you see appears to be exactly as the designer intended. Home to all your favorites It\'s never been easier to stream. LG\'s webOS smart platform has all of your favourite apps including Freeview Play NOW TV Netflix Prime Video Disney+ and more. Dolby Vision IQ and; Dolby Atmos Dolby Vision IQ intelligently adjusts visual settings based on content genre and ambient surrounds while Dolby Atmos offers multi-dimensional surround sound resulting in breathtakingly cinematic effects. FILMMAKER MODE Motion smoothing is disabled in FILMMAKER MODE but the original aspect ratios colours and frame rates are preserved. This faithfully reproduces the director\'s original vision allowing you to enjoy the film as intended. HDR 10 Pro HDR 10 Pro LG\'s unique dynam