Flora ProActiv Buttery 500g is a 70% fat vegetable spread, containing the natural power of added plant sterols. A daily consumption of 1.5 - 3g plant sterols can lower cholesterol by 7-10% in 2-3 weeks as part of a healthy diet and lifestyle with sufficient fruit and vegetables.* Too much cholesterol in the blood is one of the key risk factors in the development of coronary heart disease. Plant sterols reduce the amount of cholesterol absorbed by the gut, which reduces the amount in the bloodstream, resulting in lower levels of LDL (bad) cholesterol. Enjoy just 3 servings of this spread daily (30g) to get the recommended daily amount of plant sterols that is proven to lower cholesterol. Cholesterol lowering can be obtained with a daily intake of 1.5-3g plant sterols. *Plant sterols have been shown to lower blood cholesterol. High cholesterol is a major risk factor in the development of coronary heart disease. As heart disease has multiple risk factors, you may need to improve more than one to reduce your overall risk.