- Clinically Proven — The E45 Lotion is clinically proven to help protect from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. - Quickly and Easily Absorbed by The Skin — The E45 Lotion is light and is designed to help dry skin feel good. - 24 Hour Moisturisation - E45 Lotion is formulated to give long-lasting care for dry and sensitive skin. Suitable to use daily as often as required to keep skin soft, supple and moisturised. - Visibily Reduces Redness and Improves Extremely Dry, Irritable Skin in Just 2 Weeks — When applied to skin every day for 2 weeks the E45 Lotion visibly reduces redness and improves extremely dry, irritable skin. - Gentle Formulation - E45 Lotion gentle formulation can be used on very dry and sensitive skin. It is suitable to use for anyone, including babies over 3 months on body, face, and hands. E45 knows how to support skin. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that\'s dedicated to vulnerable dry skin. Cream, lotion, wash, bath, shampoo, etc… E45 has it covered. E45 Lotion is light, unpurmed and can be used all over your body, face and hands to give long-lasting care for dry and sensitive skin. Suitable for daily use, E45 Lotion visibly reduces redness and improves extremely dry, irritable skin in just 2 weeks. The gentle formulation can even be used on sensitive skin. E45 Lotion is suitable for the whole family, including babies over 3 months. Features: 24 Hour Moisturising Lotion that lasts throughout the day, Deep and Long Lasting Moisturisation, Fast Absorbing, Helps to lock and retain moisture, Suitable for everyday skincare, Dermatologically Tested and Suitable to Dry and Sensitive Skin. RB-M-41825